When was the last time you stopped to look at one of the most important parts of your branding identity, your website?

It shows the world who your company is, what you represent, and what you have to bring to the table per se. By having a well maintained, dare I say beautiful website, you are adding true value and credibility company’s brand.

Below are a few suggestions to help improve your web appearance.

Design

Is your website responsive and how does it look and feel? (A responsive website, is a site that adjusts accordingly to match your screen size i.e. desktop, tablet or mobile device). Having a modern, clean, and responsive website is vital to your business and personal brand. In 2015, 51% of smartphone users… discovered a new company or product when conducting a search on their smartphone (Source: HubSpot. That initial visit has the potential to make or break the impression they have about your business. Investing in a quality design creates a professional appearance and adds value to your company’s brand.

Relevance

Keep your site relevant, to the point, and make it easy for people to contact you. As visitors browse through your website it should be easy for them to learn and find everything they need. Stick to the point, people don’t like searching for information. It is also important to make it easy for your visitors to locate your contact information. A good way to do this is by placing a banner at the footer of every page that links to your contact page. The easier you make it for people to connect with you, the more positive their experience will be with your brand overall. You can read more about my free Facebook Messenger integration service here.

Maintenance

When was the last time you checked your website links? Having broken or outdated links on your site makes it appear unkempt and can hurt it in search results. A fast and reliable way to do this is to use Dead Link Checker. Simply go through your site and check all of your links to ensure they are still valid, and relevant. It’s a small matter, but also a crucial fix that will make a world of difference to your visitors.

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How well does your site stand up to these recommendations? I would love to offer you a free website review consultation to help you implement these action steps and others into your website. If you are interested click here to contact me. These are all items that will create value and credibility not only to your website, but to your brand as a whole. 

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