The Client

Founded in 1948, A&B Aerospace is a precision manufacturer with facilities in Azusa and Santa Ana, California. The company is AS9100D and ISO 9001:2015 certified and produces critical components through metal and non-metal machining, grinding, honing, deburring, and CAD/CAM support. Its long-standing customers include Boeing, Honeywell, Moog, SpaceX, and Disney.

A&B is part of the portfolio of NorthStrive Companies Inc., which brought in Earp Creative to lead a complete brand repositioning: a new logo, brand guide, custom website, on-site photography and video, and the marketing collateral the team needed to recruit, sell, and show up with confidence.

The Challenge

In aerospace branding, credibility is everything. A&B’s work had earned the trust of some of the most demanding names in aerospace, yet its brand still looked like it belonged to another era. The logo and website no longer reflected the precision, certifications, and modern equipment inside its facilities.

NorthStrive also had real growth ahead. The team was hiring, preparing for trade shows, and building out sales materials, and every one of those efforts needed a brand foundation to build from. The new identity had to feel modern while still honoring more than 75 years of reputation, and it had to work everywhere from a website hero video to a polo shirt on the shop floor.

The Approach

Start on the shop floor. Before designing anything, Kim toured the facility with the NorthStrive team and her photographer to see the machines, the parts, and the people behind the work. That visit shaped every decision that followed.

A logo that balances heritage and momentum. The first round included distinct concepts ranging from modern to more traditional, with some carrying colors and elements from the original mark to preserve familiarity. Through focused rounds of refinement, the final logo pairs a bold AB icon with the full A&B name, so the brand reads clearly at every size.

Real photography of real work. Earp Creative coordinated a full day of on-site photography and video with Shy Heart Studios, including interior drone footage, machinists at work, close-ups of the equipment, and studio-style product shots of finished parts. Team shirts and polos featuring the new logo were printed in time for the shoot, so the brand showed up in the photography from day one.

A website built to earn trust. The custom WordPress site was designed on a staging server so the existing site stayed live throughout the build. It leads with a cinematic hero video edited from the shoot, then backs it up with proof: certifications, capabilities, customer logos, a parts gallery, leadership profiles, and a careers section to support active hiring.

What We Created

• Logo design with a modern AB icon and full wordmark, delivered in every file format the team needs
• Brand guide with typography, color palette, and logo usage standards
• Custom WordPress website with capabilities, Our Work, Who We Are, and Careers pages, built with SEO best practices
• Hero video edited from on-site footage of the machines and team
• On-site photography and video of the facility, equipment, team, and finished parts
• Business cards and email signatures for the leadership team
• Hiring event flyers and a retractable banner for recruiting and trade shows
• Branded polos and t-shirts for the team
• Signage coordination, connecting A&B with a trusted sign vendor and providing artwork for the new exterior signs

The Result

A&B Aerospace now has a brand that matches the caliber of its customers. Prospective clients see certifications, capabilities, and real equipment within seconds of landing on the site, and job candidates see a modern company worth joining. Because every piece was built from the same brand guide, the website, business cards, banners, and shirts all tell one consistent story. The new site is live at abaerospace.com.

With the foundation in place, the partnership continues: Earp Creative is now designing a pitch deck for A&B.

Ready for a Brand That Matches Your Reputation

Whether you’re a manufacturer with decades of expertise or a growing company ready for its next chapter, every project at Earp Creative begins with a conversation about where you’re headed. Explore our services, browse recent projects, or start the conversation today.