The Client
Anne Marie Anderson is a three-time Emmy Award-winning broadcaster, bestselling author, and keynote speaker. Across more than three decades on air, six Olympic Games, and more than 1,500 live events, she has interviewed legends like Kobe Bryant, Tiger Woods, and Serena Williams. Today she brings what she learned from the world’s best teams to corporate stages through her keynote, The Agility Advantage.
Earp Creative partnered with Anne Marie on a complete speaker brand: a custom website, brand guidelines, a speaker kit, and the event materials meeting planners rely on when booking a keynote.
The Challenge
Anne Marie’s career is extraordinary, and her brand needed to communicate it at a glance. Event planners and executives decide quickly whether a speaker is right for their stage, so her message had to be clear, confident, and backed by proof from the first scroll.
She also needed more than a website. Booking a keynote involves a speaker kit, a speaker summary, technical requirements, and materials that make an event planner’s job easy. Every piece had to look and sound like one brand, and it all had to come together during one of her busiest travel seasons.
The Approach
Message first. Anne Marie’s keynote centers on agility, so the brand leads with a single promise: Agility Is Your Advantage. The homepage then speaks directly to the leaders who book her, naming the problem they feel every day: Your team is talented. So why does it feel like you’re always a step behind?
Proof that builds trust. Her credentials do the persuading. The site pairs bold statistics (3X Emmy Award winner, 1,500+ live events, 6 Olympic Games, 30+ years on air) with testimonials from leaders at Gap, 20th Century Fox and Paramount Pictures, Peloton, and DraftKings.
A bold visual identity. A strong, condensed headline typeface paired with a clean, modern sans serif gives the brand the energy of a live broadcast with the polish of a corporate keynote. Photography carries the story, including a standing ovation moment pulled from her own arena footage.
A partnership around her schedule. The project moved through thoughtful rounds of refinements guided by Anne Marie’s direction, with reviews scheduled around her travel so momentum never stalled.
What We Created
- Custom WordPress website built around her keynote message, with clear paths to see her in action and book her
- Brand guide with typography and visual direction for every future piece
- Speaker kit that presents her keynote, credentials, and story in one polished document
- Speaker summary for quick introductions and event programs
- Speaker rider and AV sheet so every event team knows exactly what she needs on stage
- Pro Portal, a press kit library where event planners can download her materials in one place
- Ongoing website support after launch, from contact forms to page updates
The Result
Anne Marie now has a speaker brand as bold as her career. From the first visit to event day, every piece works together: planners can understand her keynote in seconds, see the proof behind it, download what they need, and book with confidence. The new site is live at annemarieanderson.com.
“It looks fabulous… You have been a pleasure!” Anne Marie Anderson, 3X Emmy Award-Winning Broadcaster, Bestselling Author & Keynote Speaker
Note before publishing: confirm Anne Marie is comfortable with this quote and her title as written.
Ready for a Brand That Matches Your Story?
Whether you’re a speaker, an author, or a growing business ready to lead, every project at Earp Creative begins with a conversation about where you’re headed. Explore our services, browse recent projects, or start the conversation today.
