The Client
Natalie Plain is the CEO and founder of Billion Dollar Beauty. She has spent about 20 years building her beauty brand and is the author of The Plain Truth About Building A Billion Dollar Brand. The Plain Truth is her personal platform, part of the Billion Dollar Broadcast. It offers candid conversations about what it really takes to build a brand that lasts.
The Challenge
Natalie’s existing site was a good start, but it didn’t reflect where her brand was going. The new site needed to tell her founder story, promote her book, highlight the ideas she speaks on, and connect visitors to her newsletter, social channels, and Billion Dollar Beauty, all without feeling crowded. The brief was clear: concise calls to action, clean design, and “less is more.”
The deeper goal was personal. Natalie wanted visitors to feel her journey as they scrolled, from the early, in-the-weeds days of building a business to the polished, on-TV moments of a brand at scale.
The Approach
Story first. Personal brand website design comes down to one question: does the visitor come away knowing the person? The homepage was designed so Natalie’s story unfolds as you scroll, alternating personal photos and words. Early, behind-the-scenes images sit beside polished media moments, so visitors see both sides of what it takes.
Built around her brand. The site was designed on Natalie’s existing fonts and colors and kept intentionally clean, inspired by the editorial feel of leading personal-brand sites. Every section leads to a clear next step: read the book, join the newsletter, or follow along.
Connected to her ecosystem. The site ties together everything Natalie is building. It links to her book on Amazon, shows the Billion Dollar Beauty brand and product line, includes a live Instagram feed, and features a newsletter signup that offers subscribers exclusive insights and access to the Billion Dollar Broadcast.
A staged, reviewable process. The site was built on a private staging site, with each version shared through a client portal for review and feedback before anything went live.
What We Created
- Custom WordPress website, designed and built on a staging site before launch
- Founder-story homepage that pairs Natalie’s personal photos with her journey from early days to national media
- “As Seen In” media section featuring outlets like Good Morning America, TODAY, Vanity Fair, E! News, QVC, and TikTok
- “What Is The Plain Truth?” section introducing the platform and the Billion Dollar Broadcast
- Signature topics: How to Play the Long Game, How to Master the Details, and How to Stay True to Your Brand
- Book callout linking directly to The Plain Truth About Building A Billion Dollar Brand on Amazon
- Billion Dollar Beauty section showcasing the brand and its product line
- Newsletter signup and Instagram feed integration, connecting the site to Natalie’s growing community
The Result
The Plain Truth now has a home as candid and polished as Natalie herself. Visitors land on a clear promise, “The Plain Truth Lives Here,” and then follow her story, see the proof behind it, and find an easy next step, whether that’s picking up the book, joining the newsletter, or exploring Billion Dollar Beauty. Explore the site at theplaintruthofficial.com.
Ready to Share Your Story
Whether you’re a founder, author, or speaker ready to bring your story to life online, every project at Earp Creative begins with a conversation about where you’re headed. Explore our services, browse recent projects, or start the conversation today.
