The Client

Ed Lawson is the Mayor of Sparks, Nevada, and in 2026 he ran for re-election. His campaign team, led by Tiffany East, APR, of East Public Relations, needed a design partner who could build a campaign brand from the ground up and then keep up with the steady stream of materials a full election cycle requires. Earp Creative was brought on in January 2026 through a referral from Samantha Stone of Talk Workshop and supported the campaign through October.

The Challenge

A political campaign moves faster than almost any other kind of project. Endorsements come in overnight, events get scheduled with a few days’ notice, and every piece has to be accurate, on brand, and ready for print or digital placement on a fixed deadline.

The campaign needed a single visual identity that would hold together across dozens of formats: large signs readable from the street, mail pieces that land in thousands of homes, social graphics that move quickly online, and printed pieces handed out door to door. It all had to look polished, credible, and consistent from the first yard sign to the final mailer.

The Approach

A brand built for every format. The work began with the campaign logo. After reviewing a range of concepts, Ed and his team chose a clean, confident mark that reads clearly from across the street and holds up at a small size on a button or business card. That logo became the foundation for everything that followed.

A responsive partner to the campaign team. Working closely with Tiffany and the campaign’s media partners, Earp Creative turned around requests as they came in, often within a day or two. Clear proofs, quick revisions, and print-ready files kept the campaign moving through primary and general election deadlines.

Consistency at scale. With a single brand guiding every piece, the campaign’s materials looked like they came from one source, whether a voter saw a digital billboard, opened a mailer, or met a volunteer at the door.

What We Created

• Campaign logo, delivered in every file format the team and its vendors needed
• Yard signs and large-format signage in multiple sizes, plus door signage
• Walk piece for door-to-door outreach
• Direct mail pieces across the primary and general election
• Digital banner ads and digital billboards built to the media buyer’s specifications
• Social media graphics, including endorsement announcements from local business, labor, and public safety organizations
• Testimonial video title slides featuring community supporters
• Meet and greet invitations for supporter-hosted events
• Campaign buttons and business cards

The Result

Over ten months, the campaign had a unified, professional presence across print, digital, and social. Every new endorsement, event, and mailer had a consistent look that voters could recognize at a glance, and the campaign team had one design partner who knew the brand inside and out.

Design Support for Campaigns of Every Kind

Earp Creative is a nonpartisan design studio. We partner with candidates, campaign managers, and public relations teams across the political spectrum, at every level of government, to deliver clear, credible, and professional campaign materials on tight timelines. Our focus is always the same: helping every client present their message with clarity and confidence.

Whether you’re launching a first campaign or running for re-election, every project at Earp Creative begins with a conversation about where you’re headed. Explore our services, browse recent projects, or start the conversation today.