At a Glance
- 3,400+ accounts managed through the website
- 580+ certified technicians with secure, role-based access
- 500+ dealers ordering online
- 2 million+ Google search impressions in the last 16 months
- 53,000+ clicks from Google Search
- First-page average search position
- 340 products approved for Google Shopping
- “Top Quality Store” rating from Google
The Client
Ocean Technology Systems (OTS), based in Santa Ana, California, designs and builds underwater communication systems and full face masks for professional divers. Commercial, military, and public safety teams around the world rely on its equipment.
When Earp Creative began working with OTS, its website had gone stagnant under a previous designer. It ran on outdated software, was difficult to update, and couldn’t keep up with a company that never stops innovating. In September 2024, Earp Creative launched a new custom WordPress and WooCommerce website. Since then, the partnership has grown into ongoing website and brand support, keeping every customer touchpoint as current as the products themselves.
A Website That Serves Every Audience
OTS sells to several very different audiences, and the website gives each one exactly what they need.
3,400+ accounts now run through the site, including 1,100+ customers, 500+ dealers, and international partners, each with their own pricing and ordering experience. Dynamic part numbers, bulk pricing, and live shipping calculations make it easy to order specialized equipment online.
580+ certified technicians log in to access technician-only parts and resources for the Guardian Full Face Mask. Online course registration and certification renewal mean technicians can sign up, train, and stay certified directly through the website.
Built to Be Found
A beautiful website only drives revenue when buyers can find it. OTS’s site was built with a clean structure and search best practices, and the results show it:
- 2 million+ search impressions and 53,000+ clicks from Google over the last 16 months
- Average search position of 9.2, keeping OTS on the first page of Google
- 3,300+ clicks in a single month from people actively searching for OTS and its products
- Visitors from the U.S., Canada, the United Kingdom, and beyond, reflecting OTS’s worldwide reach
- Nearly half of search clicks from mobile devices, served by a fully responsive design
Ready to Sell on Google
Earp Creative connected the OTS catalog to Google Merchant Center, putting products directly in front of buyers on Google Shopping.
- 340 products approved to appear across Google
- “Top Quality Store” rating from Google
- Store quality rated Great
Brand Support That Keeps OTS Thriving
A strong brand needs consistent care across every channel, not just the website. Earp Creative supports OTS as an extension of its marketing team, designing the materials that carry the brand to dealers, divers, and technicians around the world.
Product catalogs. Earp Creative designs OTS’s product catalog, the go-to reference for dealers and customers. Published on the website, the catalog has become one of the site’s fastest-growing pages in Google Search.
Product marketing. From product page imagery created from engineering drawings to updated product pages for new and existing equipment, every product is presented with clarity and consistency.
Promotions and campaigns. Seasonal sales, trade-in offers, and special promotions come to life through website banners and pop-ups designed to match the brand and drive action.
Technician and training materials. Technical bulletins, repair resources, and modernized training materials keep certified technicians informed and support the OTS certification program.
Because the same partner handles both the website and the brand, every catalog, promotion, and product page looks and feels like part of one cohesive OTS experience.
What We Created
Website
- Custom WordPress and WooCommerce website with a large, searchable parts catalog
- Role-based access for customers, dealers, international partners, and certified technicians
- Online course registration and certification renewal for Guardian Full Face Mask technicians
- Live shipping and freight calculations
- Google Shopping product feed
- Repair rate tables, technical bulletins, a dealer locator, and a careers section
Brand and graphic design
- Product catalog design
- Product page imagery and marketing graphics
- Promotional banners and pop-ups
- Technician training and technical bulletin materials
Ongoing Creative Care support for website updates, maintenance, and design requests as OTS grows
The Result
A website that customers can find, dealers can order from, and technicians can rely on, backed by marketing collateral that tells the same brand story everywhere, becomes a working part of the sales team. OTS now has a platform that supports thousands of accounts worldwide, reaches buyers on the first page of Google, and has a long-term creative partner who keeps the brand thriving as the company innovates. Visit oceantechnologysystems.com.
Design That Keeps Up With Your Business
Your brand and website should grow alongside your company, not hold it back. Whether you need a full rebuild or a long-term creative partner to keep your brand moving forward, every project at Earp Creative begins with a conversation about where you’re headed. Explore our services, browse recent projects, or start the conversation today.
