The Client
Besties Toppers makes stylist-designed, real human hair toppers for women who want natural-looking volume and coverage without tape, glue, or a salon visit. Every piece is designed by a colorist who has spent more than four decades matching real women’s hair, and the brand is built on a simple promise: a topper that feels less like a product and more like a best friend.
A Creative Collaboration
Earp Creative was brought onto the project by Let’s Bee Social, the marketing agency leading the Besties Toppers brand launch. Let’s Bee Social shaped the brand’s voice, visual direction, and launch strategy, and Earp Creative designed and built the ecommerce website to bring it all to life online.
It has been a joy to collaborate with such a talented creative team. Since launch, Let’s Bee Social has promoted the site, built a loyal community around the brand, and driven sales through social media, sending shoppers straight to a website designed to welcome them and help them find their perfect match. Follow along with Let’s Bee Social on Instagram and Besties Toppers on Instagram.
The Challenge
Hair toppers are a personal purchase. Shoppers need to trust that a piece will match their hair, feel comfortable, and look natural before they ever click “add to cart.” The website had to do the job of a stylist in the chair: guide each woman to the right style and shade, answer her questions, and make the experience feel warm and confidence-building instead of clinical.
At the same time, Besties was launching a brand new product line with 15 shades, four styles, and custom color options. The site needed to show off the collection beautifully, turn social media traffic into sales, and handle the practical side of ecommerce: product variations, shipping, promotions, and a smooth checkout.
The Approach
Designed to guide, not overwhelm. The site leads with the brand’s heart, “More than a topper,” and invites every visitor to “Find your Bestie.” Clear navigation walks shoppers through the four styles, from The Bang to The Classic, The Bump, and The Fall, so each woman can quickly see which piece fits her needs.
A color match experience built for confidence. Choosing the right shade is the biggest hurdle in buying hair online. Earp Creative built a Find Your Shade experience with a Color Match Quiz and a full shade library, so shoppers can match their hair with confidence. Quiz responses feed directly into the brand’s contact list, turning first-time visitors into future customers.
Built to convert social traffic. With Let’s Bee Social driving shoppers from Instagram, every page was designed to carry that energy through to checkout. Lifestyle imagery from the brand’s content shoot, before-and-after transformations, and a welcome offer greet new visitors and make it easy to go from scrolling to shopping.
Ready to sell from day one. Behind the design, Earp Creative configured the store’s product variations, shipping options (including international shipping), discount automations, and order processes, and tested every step before launch. The site went live in July 2026 with a welcome offer, free U.S. shipping, and a newsletter signup to grow the Bestie community.
Ongoing Support That Keeps the Brand Thriving
Launch was only the beginning. Through Earp Creative’s Creative Care support, the website keeps pace with every campaign Let’s Bee Social brings to life:
- Seasonal campaigns like Pink October, with promotional banners and offers that match the brand
- Refreshed hero imagery and lifestyle photography as new content comes in
- Shade and product updates to keep the collection accurate and current
- New pages, including a dedicated custom color experience
What We Created
- Custom Wix Studio ecommerce website
- Four-style product lineup: The Bang, The Classic, The Bump, and The Fall
- Find Your Shade experience with a Color Match Quiz and 15-shade library
- Custom color request page for personalized matching
- Lifestyle photography integration and image refinement
- Promotional banners, welcome offer, and newsletter signup
- Store configuration: product variations, domestic and international shipping, and discount automations
- Ongoing Creative Care support
The Result
Besties Toppers launched with a website as warm, confident, and personal as the brand itself, and a creative team working together to grow it. While Let’s Bee Social builds community and drives shoppers through social media, the website is ready to welcome them, match them to their shade, and turn them into Besties. Visit bestiestopper.com.
Better Together
Some of our favorite projects happen alongside other creative teams. Whether you’re an agency looking for a trusted website partner or a brand ready to launch online, every project at Earp Creative begins with a conversation about where you’re headed. Explore our services, browse recent projects, or start the conversation today.
