The Client

Janine McClintock is an executive coach, keynote speaker, author, and mastermind facilitator, and the founder of J9 Leading Solutions. With more than two decades of experience helping leaders grow and transform, Janine helps people see differently, discover what’s possible, and live better, lead better, and rise with others.

I met Janine through Curated, a women’s networking group, and had the pleasure of working with her from day one. I’ve also had the chance to see her speak, and it’s easy to see why her clients value her so deeply. She brings warmth, depth, and a rare gift for helping people uncover what they couldn’t see on their own.

The Opportunity

Janine’s work had grown, and she wanted a brand and website that captured who she is today: personal, energetic, and grounded in her Presence, Clarity, Action framework. Her voice is warm and approachable, with a signature “let’s have some fun, I’m serious” energy, and the new site needed to feel just as personal as a conversation with her.

The website also needed to bring her full body of work together in one place: one-on-one coaching, keynote speaking, workshops, Curated mastermind groups, and her parable, Stir It Up! Stay Relevant.

The Approach

A brand system built around her framework. Earp Creative developed a refreshed brand for J9 Leading Solutions anchored in Presence, Clarity, and Action. A soft palette of blues, mauve, and sage on warm ivory feels calm and inviting, paired with an elegant serif, a clean body font, and handwritten accents that bring in Janine’s personal, journal-like touch. A brand guide keeps everything consistent across her website, social media, and marketing.

A website in her own voice. Rather than generic coaching language, the site was built around Janine’s own words and phrases, so every page sounds like her. Earp Creative designed and built pages for coaching, speaking, workshops, masterminds, her parable, and an About page that shares her story, with testimonials from the leaders she has worked with woven throughout.

Content that keeps working. The site includes the J9 Journal, home to years of Janine’s leadership insights, along with podcast appearances, speaking videos, and a connected YouTube feed that showcases her on stage and in conversation.

From launch to long-term partnership. The new site launched in July 2026, and the partnership has continued well beyond it. Earp Creative supports Janine with website updates, new content for the J9 Journal, and help bringing her book’s dedicated website under her own control.

Fresh Brand Photography

To give the brand an even more personal touch, Janine recently completed a brand refresh photo session with Brianna Shrader Photography. The new images capture Janine’s warmth and confidence beautifully, and they’re being added throughout the website so visitors can connect with her the moment they arrive.

What We Created

• Refreshed brand identity built around the Presence, Clarity, Action framework
• Brand guide with colors, typography, and visual direction
• Custom website with pages for coaching, speaking, workshops, masterminds, and her parable
• About page and testimonials that share Janine’s story and impact
• J9 Journal featuring her leadership insights and repurposed newsletter content
• Speaking videos, podcast features, and YouTube integration
• Ongoing website and content support

The Result

J9 Leading Solutions now has a brand and website as warm, thoughtful, and energizing as Janine herself. When the site launched, Janine shared it with her community and offered a kind note of thanks:

“A special thank you to Kim Earp of Earp Creative for bringing my vision to life and creating a website that truly reflects my passion and purpose!”
Janine McClintock, Founder, J9 Leading Solutions

It has been a joy to partner with Janine, and I’m excited to keep supporting her as she continues to help leaders ignite their flame and shine their light. Visit j9leadingsolutions.com.

Let’s Bring Your Vision to Life

Whether you’re a coach, speaker, or leader ready for a brand that truly reflects you, every project at Earp Creative begins with a conversation about where you’re headed. Explore our services, browse recent projects, or start the conversation today.