Overview
- Client: West Coast Solutions, Huntington Beach, CA (aerospace and defense engineering)
- Project: Website design, 2025 redesign and ongoing Creative Care partnership
- Partner since: July 2020
- Redesign launched: March 12, 2025
West Coast Solutions builds cryogenic systems, aerospace electronics and space power hardware for missions that can’t fail. Their website needs to show that same level of precision. Earp Creative has been the company’s website partner since 2020, and in 2025 we redesigned the site in time for a major JPL award announcement, then kept refining it page by page. In 2026, organic search traffic had doubled compared to the previous site, page views were up 122%, and Google visitors spent 42% more time on the site.
The Challenge
West Coast Solutions had just won a major award from NASA’s Jet Propulsion Laboratory, and leadership wanted a site that matched the moment. The company had grown a great deal since Earp Creative built its first site in 2020, and the website needed to catch up. Most visitors landed on the homepage and left, and the technology pages didn’t clearly explain the company’s three business areas.
The timeline was tight. The goal was a new site live by March 12, 2025, in time to announce the JPL award and show up well at an industry event.
Our Approach
For us, the 2025 launch was one milestone in a longer partnership. The work has come in three phases, each led personally by Kim from strategy through execution.
- Build the foundation (2020 to 2024). West Coast Solutions first came to Earp Creative in 2020 with a website another developer had started. We kept what was usable, were upfront about what needed to be redone, and launched a custom WordPress site in July 2020. Over the next four years, we maintained the site and expanded the brand with a company brochure, a trade show banner and a technical Library of the team’s published papers.
- Launch fast, launch right (Feb to Mar 2025). We rebuilt the site around the company’s three business areas: Cryogenic Systems, Aerospace Electronics, and Space & Tactical Power. Each one got its own dedicated page. The homepage was redesigned to lead with real program photography and company stats, and the site went live on schedule for the JPL announcement.
- Keep refining (2025 to 2026). After launch, we kept working with the West Coast Solutions team page by page. That meant SEO updates, news and blog content, a Resources section, and new careers pages to support hiring. In mid-2026, we rewrote the key technology pages alongside the company’s president to sharpen the technical messaging, added a new Space Hardware Manufacturing capability, and featured the company’s Lazuli Space Observatory press release on the homepage the same day it was announced. All of it is supported through our Creative Care plan: website maintenance, ADA compliance monitoring, SEO reviews and monthly design time.
The Results
In 2026, the site brought in nearly twice the traffic of the previous site, and visitors stayed longer and saw more. Each column below covers the same eight months (March 13 to November 13), so the comparison is like for like.
| Metric | 2024 (previous site) | 2025 (new site, year one) | 2026 | Change vs. previous site |
|---|---|---|---|---|
| Sessions | 5,502 | 5,704 | 10,313 | +87% |
| Users | 4,545 | 4,438 | 7,669 | +69% |
| Page views | 8,086 | 8,719 | 17,962 | +122% |
| Returning users | 460 | 526 | 983 | +114% |
| Engaged sessions | 2,071 | 2,278 | 4,270 | +106% |
| Organic search sessions | 2,314 | 2,544 | 4,659 | +101% |
| Avg. time on site, Google visitors (per user) | 1m 00s | 1m 01s | 1m 25s | +42% |
| Pages viewed per user | 1.78 | 1.97 | 2.35 | +32% |
Since launch (Mar 13, 2025 to Nov 13, 2026): 20,057 sessions, 32,102 page views and about 15,500 visitors.
What the numbers show
- Visitors go deeper into the site. The homepage used to account for 56% of all page views and now accounts for 44%, because more people go on to explore the technology, capabilities and about pages.
- The core technology pages nearly doubled. The three technology pages got 2,223 views in 2026, compared with 1,155 for the previous site’s equivalent pages (+92%).
- The site now supports hiring. The new careers pages got about 1,830 views in 2026.
- New ways to be found. Referral traffic is up 119% and organic social traffic is up 185% compared with the previous site. AI assistants such as ChatGPT have started sending visitors too, a channel that didn’t exist before 2026.
Source: Google Analytics 4, West Coast Solutions property, pulled November 14, 2026.
What the Client Says
Carl shared his experience in a Google review:
“Kim Earp did a fantastic job for West Coast Solutions! Check it out yourself at wecoso.com. We had started the website with another developer, and that in many ways complicated the job for Earp Creative. They made the most cost effective use of what prior work was usable, and were frank about what needed to be redone. They were also very responsive, and as a result, very fast. Great experience! I highly recommend them.”
Dr. Carl Kirkconnell, President, West Coast Solutions
Six years in, West Coast Solutions continues to renew its Creative Care plan each year.
What’s Next
The biggest gains came after launch, during steady, page-by-page refinement. That is the value of a long-term creative partner: the site keeps getting better as the business grows. Our next step together is to track contact form submissions as conversions, so future results can measure qualified leads alongside traffic.
Ready for a website that keeps working long after launch? Explore our services, browse recent projects, or start the conversation today.
